Creating & Using QR Codes
QR codes are one of the simplest ways to connect your offline marketing with your online business. Whether you're advertising on a business card, leaflet, van, shop window or exhibition stand, a QR code lets customers instantly access your website, booking page or contact information with a quick scan from their smartphone.
In this lesson, you'll learn how to create, customise and download QR codes using your SMB Booster account.
During this lesson you'll learn how to:
Create a new QR code
Link to any website or online page
Create QR codes for bookings, contact forms or Google reviews
Customise the appearance of your QR code
Download QR codes for printing or sharing
Monitor scans using built-in analytics
Why use QR codes?
QR codes make it easy for customers to take action immediately. Instead of typing a website address, they can simply scan the code with their phone and be taken straight to the information they need.
Some popular ways local businesses use QR codes include:
Directing customers to an online booking calendar
Collecting Google reviews after completing a job
Linking to special offers or seasonal promotions
Sharing digital brochures or price lists
Adding website links to business cards and flyers
Displaying contact information at events or exhibitions
Because SMB Booster includes QR code analytics, you can also see how many times your codes have been scanned. This helps you understand which marketing materials are generating the most interest and where your customers are engaging with your business.
What's Next?
Once you've created your QR codes, try adding them to your printed marketing materials and customer communications. They're a simple but effective way to encourage more website visits, online bookings and customer reviews while making it easier for people to interact with your business.
💡 SMB Booster Tip
Use a QR code to collect more Google reviews. Add it to invoices, appointment cards, thank-you emails or even your work vehicle. Making it easy for happy customers to leave a review can help strengthen your online reputation and build trust with future customers.